Is HubSpot Still the King of Marketing Automation in 2025?
When we started looking into marketing automation platforms for our own business a few years back, HubSpot services seemed like the obvious choice. Everyone was talking about it, and frankly, it felt like the safe bet. But here we are in 2025, and the landscape has shifted dramatically. So let's have an honest conversation about whether HubSpot still deserves its crown in the marketing automation world. The Numbers Don't Lie: HubSpot's Market Position Let us start with the facts that might surprise you. According to Statista , as of July 2024, HubSpot alone held a share of nearly 35 percent of the marketing automation software industry worldwide, which is pretty impressive when you think about it. That's more than one-third of all businesses choosing HubSpot for their marketing automation needs. Around the world in 2025, over 318,654 companies have started using HubSpot as a Marketing Automation Platform tool ( Source ). But here's where it gets interesting. Whi...