Email Marketing vs Social Media: How to Combine Both for Better Results
Brands often find themselves debating between email marketing and social media to drive engagement, boost conversions, and build long-term relationships with customers. While both channels are powerful in their own right, the most successful campaigns often arise from a strategic blend of both. In this blog, we explore the strengths of email marketing vs social media and reveal how combining the two can deliver stronger, more cohesive marketing results. Email Marketing: Precision and Personalisation Email marketing has long been a cornerstone of digital communication. Whether you're running a B2B campaign or targeting end consumers, email marketing allows for direct, personalised communication. Key Advantages: Higher ROI: According to industry reports, email marketing yields an average return of $42 for every $1 spent Audience Ownership: Unlike social media, your email list is owned. There's no risk of algorithm changes affecting your reach. Segmentation & Targeting: Best e...